Bleak as I may tend to paint the future, there is one medium of media I have hope for yet: the radio.
(I know I talk about the future a lot–but hey, it’s new. All shiny-chrome-platinum pills-for-meals Jeston-esque wonder-tastic new.)
Traditional radio is growing in popularity in most developing countries, whether people are listening to music or the news. Russia has experienced a drop in interest in every form of media–except radio; radio’s audience has grown. [link] And in the US and Europe, podcasts are as popular a form of internet entertainment as anything else; perhaps due to the versatility of a podcast, allowing either strictly audio or audio+visual content.
Radios were once the center of every home in America–now it tends to be the television, and it’s shifting quickly to the “family computer” (or personal computers–my cousins each have their own iPhones now, and they’re under the age of thirteen! I expect a laptop will be the next big gift at each of their birthdays). But with the switch from television to computer, podcasts have gained popularity quickly, and it likely won’t plateau any time soon, given the popularity of podcast-only shows like Welcome to Night Vale or Cabin Pressure. Traditional radio shows are even saving their broadcasts in podcast-style recordings, available for download.
Certain YouTube personalities, notably “commercial kings” Rhett & Link, release videos and put extra content in podcasts, able to be viewed for free. This technique allows their posted videos to be concise and funny, but keeps the integrity of their guests by allowing fans to explore further into the show and behind the scenes if they want–this keeps their audience’s attention and keeps them looking for more content, a smart business move and fantastic use of all available technology.
With statistics for radio alone being so spectacular amid the “fall” of papers and magazines, it’s certain the stats with inclusion of podcasts would be even more impressive. Fortunately, radio, with its rich and interesting history, has an equally promising future.